design

Image of a sign guiding users away from a large wave.
Posted on May 10, 2014 by

Why Bother with Website Accessibility Guidelines?

In the first of a series of posts on accessibility, we’ll discuss why the Website Content Accessibility Guidelines 2.0 can make our efforts easier to fund, prioritize, and implement. Making websites accessible to users with vision, hearing, motor, and cognitive disabilities is a noble and financially prudent cause. If we’re serious about serving as many users as we can, let’s Read More

Improving contest usability means removing barriers
Posted on March 12, 2014 by

Mini Case Study: Contest Usability

When it comes to contest usability, efforts should focus on removing barriers. Here’s what we did with powersmart.ca. Just the other week, we launched a new contest at powersmart.ca. Until April 15, users can win prize packs of energy-efficient goodies courtesy of The Home Depot. Each pack includes a shiny Nest Learning Thermostat.  To enter to win, users first Read More

illustration of Apple's CarPlay
Posted on March 5, 2014 by

CarPlay and Future Car Interfaces

More horses. More wheels driving. More intuitive car interfaces. Is Apple’s CarPlay the answer? Kid number two is on the way which means I’m in car-buying mode. Commercial breaks are for Consumer Reports (yes, I know that little about cars) and weekends are filled with test drives. A big surprise has been how poorly many ‘infotainment’ interfaces Read More

Posted on January 13, 2014 by

Compromise in Design

Designing without compromise isn’t realistic and drives away clients. If you read about design enough, it’s easy to think that decisions get made in a vacuum. The designers create a groundbreaking online experience and the client cuts a cheque. It’s like first-year physics when problems are in frictionless environments with weightless ropes and pulleys. The Read More

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